Niagara Falls
THE
NIAGARA FALLS REPORTER
LOCAL NEWS  •  LOCAL VOICES  •  LOCAL MATTERS

Finance Expert Martin Lewis Used as Bait in Fake Celebrity Endorsement Bitcoin Scam

R
Reporter  ·  November 14, 2020
Finance Expert Martin Lewis Used as Bait in Fake Celebrity Endorsement Bitcoin Scam
SharefXin

As Bitcoin crawls steadily towards matching its all-time high, people are searching for innovative new ways to invest. Unfortunately, many of these traders wind up finding scams instead of legitimate investment opportunities. Scammers promise unique trading methods and automated trading systems that could make anybody rich. They back these claims with fake celebrity endorsements, putting a familiar face to their absurd assertions.

Many of these fake celebrity endorsement ads feature Martin Lewis. So many that his financial advice website now features a section devoted to refuting these ads. Lewis makes it clear that he does not endorse any Bitcoin or other cryptocurrency brokers in any way.

 

 

Financial Fraud with Immediate Edge

The scammers behind the phony advertisements say they’re offering contracts for differences on Bitcoin, a type of asset that follows Bitcoins price without requiring the actual ownership of any Bitcoin. Even when legitimate, these assets aren’t suitable for new traders. Scam brokers use CFDs as bait but are just as likely to steal your money and make withdrawals impossible.

In addition to the falsified endorsements, scam brokers draw in clients with automated trading such as Immediate Edge. The brokers claim to have developed a computerized trading system that will make trading decisions for their clients. They say that these decisions will always be right, making investing with them virtually free money. These claims are unilaterally false. These brokers are no more than scammers and cannot deliver what they are promising.

Martin Lewis’ Name Plastered on Fake Advertisements

Martin Lewis is a British finance expert that millions of people have come to trust. He’s well known for his website, Money Saving Expert where he provides free financial advice to the general public. His years of giving sound financial advice have made him the perfect target for fake celebrity endorsements. Lewis says he’s been fighting against scammers who use his name since 2016, with little success.

There have been thousands of ads featuring phony endorsements from Martin Lewis, leading to many different scams. Many of these have lead to a highly publicized legal confrontation with Facebook which allowed fake celebrity-based ads on its platform.

How to Stay Safe Investing Online

Martin Lewis has stated outright that any Bitcoin ads featuring his name are fake, don’t click on them, don’t invest with them. Most celebrity endorsement ads for cryptocurrencies you see online are fake. They keep changing the celebrity name until they find one that works. Only invest through a registered and respected broker, not some offshore firm without a solid reputation.

SharefXin

Comments (0)

Leave a comment

More From Niagara Falls Reporter

Craig Bucki Stands Out in Race for Supreme Court, Has All the Tools to Be Strong Judge
Featured

Craig Bucki Stands Out in Race for Supreme Court, Has All the Tools to Be Strong Judge

By tony Farina · September 16, 2026

By Tony Farina I’ve covered many court proceedings and trials in my more than 35 years as a newspaper and television reporter and I want to make the point at the beginning of this story that whether elected or appointed, some judges are fair and honest and many others fall short of the mark. In other words, the word jurist does not convey skill and knowledge of the law; it is just a role that some serve with distinction, and others do not. By definition, a jurist is a person who has expert or thorough knowledge of the law but

Is Niagara Falls Crisis Self-Inflicted? Lots of Questions, Few Answers
Featured

Is Niagara Falls Crisis Self-Inflicted? Lots of Questions, Few Answers

By tony Farina · September 15, 2026

By Tony Farina There are certainly many questions swirling around the mayor’s declaration of a state of emergency in Niagara Falls over trash, blight, and deteriorating streets that was declared back on July 20 and has been extended several times since because, according to Mayor Robert Restaino, the City Council refused to approve contractor agreements. But some observers point to depleted staff at City Hall, like in Public Works and Code Enforcement and other departments, as really self-inflicted wounds that are the underlying reasons work is not getting done in the city. Or is there even more to the story,

NIAGARA FALLS BUILT THE MODERN WORLD ON ITS POWER. IT CAN DO IT AGAIN.
Featured

NIAGARA FALLS BUILT THE MODERN WORLD ON ITS POWER. IT CAN DO IT AGAIN.

By Niagara Reporter- · September 11, 2026

The  Data Center That Answers Hochul’s Objections There was a time when Niagara Falls did not ask Albany whether it was permitted to prosper. The river was here. That was enough. The town had something Albany couldn’t give it. It used what was here. Water. Power. Work. Jobs. Industry. A future. In 1895, the Adams plant took the river and put it into wire. The current went to Buffalo. It changed the industrial world. Tesla supplied the designs. Westinghouse built the machines. Niagara supplied the falling water. Then industries came. Electrochemical. Electrometallurgical. They came because Niagara offered abundant, inexpensive electricity.

Niagara Falls Has Millions of Tourists But Needs to Find a Way to Capture That Wealth
Featured

Niagara Falls Has Millions of Tourists But Needs to Find a Way to Capture That Wealth

By tony Farina · September 8, 2026

By Tony Farina The City of Niagara Falls, N.Y., boasts one of the world’s greatest natural wonders that people from around the world come to see, but despite incredible tourism numbers of more than nine million visitors a year, the city of now less than 50,000 people is still pretty darn poor. Niagara Falls does not have a tourism problem; it has a tourism-capture problem, and the distinction should be a starting point for a serious new discussion about the city’s future. And ladies and gentlemen, that discussion needs to start now. The question is no longer whether Niagara Falls